Cherokee Truck Equipment is a specialty supplier focused on pickup truck parts, accessories, and equipment for both work and personal use, located to serve Chattanooga's significant contractor and fleet-owner population. The inventory leans toward functional upgrades rather than cosmetic aftermarket styling, with emphasis on bed liners, toolboxes, hitches, lighting, and suspension components suited to commercial and utility applications.
The store carries truck-specific parts across multiple categories: bed liners (both spray-on and drop-in), weathered toolboxes and storage solutions, towing and hitch equipment including ball mounts and receiver hitches, work lighting kits, suspension lifts and lowering components, bumpers, steps and running boards, and tonneau covers. The product mix reflects demand from local construction crews, landscapers, and fleet operators in the greater Chattanooga area rather than street performance or show truck customization. Stock includes both OEM replacement parts and aftermarket brands common to this segment.
Cherokee Truck Equipment primarily functions as a parts supplier with installation available for select items. Many customers buy parts and install them themselves or bring them to a preferred mechanic; others use the shop's installation services for items like bed liners, hitches, and lighting. Installation pricing varies by component complexity. A professional spray-on bed liner typically runs $800 to $1,200 depending on bed size and material, while drop-in liners cost $300 to $600. Hitch installation generally ranges from $150 to $300 in labor depending on whether the receiver already exists. Confirm current pricing and installation availability when calling, as specialized equipment costs fluctuate with material and labor.
The store operates on a walk-in basis for parts purchases, with phone orders and curbside pickup available. Installation appointments should be scheduled in advance, especially during spring and early summer when contractors prepare equipment for heavy use seasons.
Chattanooga has several truck accessory options. Nationwide chains like AutoZone and O'Reilly carry basic truck maintenance and small parts but do not offer installation or specialize in heavy-duty work equipment. Local Ford, Chevy, and Ram dealerships stock OEM parts and can perform installation but typically at higher labor rates and with longer wait times. Cherokee Truck Equipment occupies the middle ground: a dedicated shop with specialized inventory, local expertise, and faster turnaround than dealerships for non-warranty work. It suits contractors and fleet operators who need both parts and same-week installation; it does not stock items for light cosmetic modifications or performance tuning unrelated to work utility.
This supplier works best for commercial contractors, landscapers, construction crews, and individual truck owners managing work vehicles who need reliable parts and straightforward installation. It is less suited to buyers seeking high-end suspension tuning, show truck customization, or rare performance components. The staff expects practical questions about truck capability and work applications rather than aesthetic preferences.
Call ahead with your truck's year, make, model, and specific need (bed liner, hitch, toolbox, etc.) to confirm part availability and installation pricing. Walk-ins can browse stock and ask about immediate availability for smaller items. Bring your truck if you need measurements or a professional assessment of compatibility, particularly for hitch installation or suspension work. The shop will discuss fitment, installation timeline, and labor costs before starting work.
Verify current hours before visiting; many specialty automotive suppliers adjust schedules seasonally or for holiday closures. The location should have ample parking for full-size trucks. Installation bays typically accommodate one or two trucks at a time, so expect turnaround estimates of one to three business days depending on complexity and current workload.
Cherokee Truck Equipment fills a specific niche in Chattanooga's automotive service landscape: it stocks the practical work truck parts that general retailers ignore and installs them faster than dealerships, making it essential for the city's working truck owners.
