Day's Flooring in Chattanooga: Installation and Materials for Residential and Commercial Projects
Day's Flooring is a full-service flooring contractor and retailer operating in the Chattanooga area, handling material selection, professional installation, and repair work across hardwood, laminate, vinyl, tile, and carpet. The business serves both homeowners and commercial clients, positioning itself between big-box retailers (which sell materials but outsource installation) and independent installers (who work with customer-supplied materials).
What Day's Flooring Actually Does
Day's Flooring combines a showroom where customers browse and order materials with in-house installation crews. This integrated model means you select flooring in person, get a binding estimate for labor, and work with the same company from purchase through completion. The business operates at a scale typical of regional contractors: they maintain inventory, handle their own scheduling, and manage direct customer relationships rather than acting as a subcontractor to builders or design firms.
Materials, Services, and Pricing
Day's Flooring stocks or sources hardwood (solid and engineered), laminate, luxury vinyl plank (LVP), sheet vinyl, porcelain and ceramic tile, and carpet. Installation costs vary sharply by material and square footage. Hardwood installation typically runs $8 to $15 per square foot for labor; laminate and LVP range from $5 to $10 per square foot; tile installation is $10 to $20 per square foot depending on complexity and substrate prep. Carpet installation runs $3 to $8 per square foot. These figures reflect Chattanooga-area rates as of late 2024 and should be confirmed by phone, as labor costs fluctuate with material availability and crew demand.
The business also handles partial jobs: replacing damaged sections, refinishing hardwood floors, and addressing subfloor issues that must be corrected before new material goes down. Removal and disposal of old flooring is a separate charge, typically $1 to $3 per square foot.
How Day's Flooring Compares Locally
Chattanooga's flooring market includes big-box retailers (Home Depot, Lowe's), specialty independents like Carpet One locations, and contractors who sell from their shop or work by referral only. Home Depot and Lowe's offer wider material selection and competitive pricing on materials alone, but installation is performed by third-party crews with inconsistent quality; if problems arise after installation, coordination falls on the customer. Carpet One franchises (such as locations in East Brainerd and Hixson) operate on a co-op model and stock consistent product lines, but they tend to charge on the higher end for labor. Day's Flooring occupies the middle ground: better material selection than a typical handyman, more personal accountability than a big-box installer, and pricing that undercuts full-service design firms but exceeds the lowest-cost independent contractors.
Choose Day's Flooring if you want one point of contact, confidence that installation will meet standard, and the ability to hold the same company accountable for both materials and workmanship. Choose a big-box retailer if you are buying one standard product and don't require white-glove service. Choose a high-end design firm if you are completing a full renovation where flooring coordinates with cabinetry and tile selections across the home.
Who Day's Flooring Suits
Day's Flooring works best for homeowners replacing flooring in one or more rooms, commercial property managers updating office or retail space, and rental property owners who need durable, cost-effective solutions installed quickly. It suits customers who want to see samples in person and prefer not to manage a separate material order and separate installation crew. It does not suit customers shopping purely by price (independent contractors or online-only retailers may undercut) or those seeking high-end design consultation (where an interior designer or architect typically drives material selection).
What to Expect on Your First Visit
Call or visit the showroom to schedule a consultation. Bring measurements of the space or arrange for someone to measure on-site. Walk the showroom to see finishes, durability grades, and price points in person. The estimator will discuss subfloor condition, removal of existing material, timeline, and whether the job requires site prep or repair. A written estimate will specify material cost, labor cost, removal, and timeline. Most jobs are quoted as a firm price, not an hourly rate.
Installation typically follows within 1 to 3 weeks depending on crew availability and material delivery time. Most jobs take 1 to 5 days depending on square footage. The crew will prepare the subfloor, acclimate material if required (important for hardwood and engineered wood), and install to industry standard.
Hours, Location, and Logistics
Day's Flooring operates from a showroom location in the Chattanooga area. Hours are typically Monday through Friday 9 a.m. to 5 p.m. and Saturday morning; call to confirm current hours and holiday closures, as scheduling can shift seasonally. Street parking is usually available at the showroom. Appointments are recommended for detailed consultations but not required to browse samples.
Day's Flooring fills the practical niche between impersonal volume retailers and specialists who price for custom work, making it a reliable choice for straightforward flooring projects where quality installation and accountability matter more than the lowest possible price.
