Floor Designs is a full-service flooring retailer and installation company operating in the North Shore area of Chattanooga, specializing in hardwood, tile, and luxury vinyl plank with onsite design consultation and professionally managed installation crews.
Floor Designs functions as both showroom and contractor. The business stocks inventory of hardwood (domestic and exotic species), ceramic and porcelain tile, natural stone, and luxury vinyl plank (LVP) across multiple price tiers. Unlike big-box chains where you select material and coordinate a separate installer, Floor Designs pairs material selection with design advice and handles the full installation pipeline in-house. The showroom is roughly 3,500 square feet, allowing customers to view samples in multiple light conditions and room settings before committing.
Hardwood starts around $4 to $6 per square foot for engineered domestic oak or hickory, climbing to $12 to $18 per square foot for hand-scraped exotic species like Brazilian walnut. Tile pricing ranges from $2 to $8 per square foot for basic ceramic, $6 to $15 for porcelain, and $15 to $40 for natural stone and specialty finishes. Luxury vinyl plank runs $2 to $5 per square foot for mid-range brands and $6 to $9 for high-end waterproof products marketed as wood-look or stone-look alternatives.
Installation labor is charged by the square foot and varies by material complexity. Standard hardwood or tile installation typically runs $6 to $12 per square foot; intricate patterns, radiant heating prep, or structural subfloor repair adds $3 to $8 per square foot. The business offers a complimentary in-home design consultation, during which a designer assesses lighting, existing décor, traffic patterns, and moisture conditions, then produces material samples and layout mockups. This service is valuable in older Chattanooga homes (common north of downtown) where floor elevation changes, uneven subfloors, or previous water damage require problem-solving before material selection.
The primary competitors are Home Depot and Lowe's (both with Chattanooga-area locations), which offer lower per-unit material costs and instant availability but require customers to hire independent installers, often adding 30 to 50 percent to total project cost through scheduling friction and warranty fragmentation. Carpet One, also present in Chattanooga, is flooring-focused but concentrates primarily on carpet and lacks the hardwood and tile depth that Floor Designs provides. Local independent installers (plentiful in the Chattanooga contractor market) can undercut material prices but rarely maintain a curated showroom or offer unified design services. Choose Floor Designs if you want integrated design guidance, material quality control, and single-point accountability; choose big-box retailers if your project is straightforward, budget is the overriding constraint, and you are comfortable managing installation logistics separately.
Floor Designs suits homeowners undertaking whole-home or multi-room renovations, those with historic or problematic subfloors requiring expert assessment, and buyers seeking a cohesive aesthetic across kitchens, bathrooms, and living spaces. It is also practical for customers in over-55 communities around Chattanooga who prefer dealing with a single company rather than vetting and scheduling independent contractors. It does not suit renters, those with extremely tight budgets where material cost dominates the decision, or customers who have already selected specific products and simply need installation labor.
Call or visit the showroom to schedule a consultation. You will walk the showroom with a designer, discuss room use (pet traffic, moisture exposure, aesthetic preference), discuss timeline and budget range, and receive samples to take home. The designer will photograph your space and measure square footage. You will receive a written estimate within three to five business days. Once you approve materials and pricing, Floor Designs coordinates a site visit to inspect subfloors and finalize installation scheduling. Lead times average two to four weeks depending on material availability and installation crew capacity; custom or imported tile can extend this.
Floor Designs operates Monday through Friday, 9 a.m. to 5 p.m., and Saturday, 10 a.m. to 3 p.m. (closed Sunday). Street parking and a small lot are available on-site; the location is accessible via Hamilton Place or North Shore Drive. Confirm current hours by phone before visiting, as seasonal staffing occasionally shifts weekend availability. Installation typically requires three to seven business days depending on project size and complexity; the crew will protect adjacent areas with drop cloths and plastic and remove old flooring as part of the base service.
Floor Designs anchors the Chattanooga flooring market where integrated design and quality control matter more than commodity pricing, making it the natural choice for renovations where the floor ties multiple rooms and budgets together.
