Sedyr in Chattanooga: Full-Service Digital Advertising for Midsize B2B Companies
Sedyr is a Chattanooga-based digital advertising agency focused on B2B clients, offering in-house creative, media buying, and strategy work rather than outsourcing components to freelancers or subcontractors. The firm positions itself as an alternative to both national holding companies and solo freelancers, targeting companies in the $5 million to $50 million revenue range.
What Sedyr actually does
Sedyr operates as a retained advertising partner rather than a project-based vendor. The agency handles campaign strategy, ad creative (copy and design), paid media placement (primarily Google Ads, LinkedIn, and Facebook), and performance reporting. Unlike agencies that specialize in a single channel, Sedyr integrates multiple touchpoints into one plan and manages them from a single point of contact. The team works with clients over months or years, not one-off campaigns, which means they accumulate knowledge about your industry, sales cycle, and customer base over time.
The agency does not handle brand identity from scratch, public relations, or traditional media buying (TV, radio, print). Those are referrals to partners rather than in-house work.
Services and pricing
Sedyr structures engagements as monthly retainers, typically ranging from $3,500 to $12,000 per month depending on scope. A minimal retainer covers strategy and reporting for one channel; a full-service retainer includes creative development, two channels of paid media, and weekly performance calls. Media spend (the actual dollars paid to Google, LinkedIn, and so on) is separate from the agency fee and billed pass-through.
This retainer model differs markedly from project-based pricing. A competitor like a freelance PPC specialist might charge $2,000 to $3,000 to set up a Google Ads campaign and then hand it off; Sedyr charges a monthly fee to run it continuously and adjust it based on performance. The trade-off: you pay whether the month is high-volume or low-volume.
First-year engagement typically starts at the lower end of the range ($3,500 to $5,000) as the agency learns your business. Retainers increase if scope expands (adding a second channel, more creative output, or a larger media budget to manage).
How Sedyr compares to other Chattanooga advertising options
Sedyr's main local competitors fall into two categories: larger agencies (like those affiliated with regional holding companies) and independent freelancers.
Larger agencies in Chattanooga (Mercury Collective, for example) tend to staff more roles and may handle brand identity, PR, and traditional media in addition to digital. Their retainers often start at $8,000 to $10,000 per month, and you may work with multiple account people rather than a single point of contact. They suit companies that need integrated campaigns across multiple disciplines.
Independent digital specialists and freelancers charge hourly ($75 to $150 per hour) or project rates. They offer lower entry costs and flexibility but typically focus on one discipline (PPC or social media, not both). They also may not maintain continuity if you need coverage during vacation or illness.
Sedyr occupies the middle: lower monthly cost than larger agencies, but more continuity and broader service coverage than a single freelancer. Choose Sedyr if you want a dedicated team to own your performance without paying for brand development or PR; choose a larger agency if you need a rebrand alongside your advertising; choose a freelancer if your budget is under $2,000 per month or your need is genuinely temporary.
Who Sedyr serves and who it doesn't
Sedyr works best with B2B companies that have a defined sales cycle and can track leads back to ad sources. SaaS companies, staffing agencies, management consulting firms, and industrial suppliers are typical fits. The agency requires clients to use CRM systems or conversion tracking; if your sales happen offline without systematic logging, attribution becomes murky.
Sedyr is not a good fit for early-stage startups with no budget for ongoing media spend, consumer e-commerce brands (which often need different creative and channel expertise), or companies that cannot commit to a retainer. It is also not appropriate if you need brand identity or website design; those are separate engagements with designers or brand consultancies.
What a first engagement looks like
Your initial conversation will cover your target customer, current sales process, and what you are already spending on digital advertising. Sedyr will ask for access to your CRM, Google Analytics, and ad account history. The agency then typically spends the first two to three weeks auditing what's currently running, identifying gaps, and building a strategy document.
That strategy document outlines which channels to prioritize, what messages to test, and expected performance ranges based on industry benchmarks. You approve the plan before any creative work or media spend begins. Creative development and campaign setup happen in weeks three and four, with campaigns live by week five. Performance reporting starts immediately and is reviewed monthly.
Hours, location, and logistics
Sedyr operates from a shared office space on McCallie Avenue and is available during standard business hours for calls and meetings. Media campaigns run 24/7 once live, and the agency monitors performance daily and adjusts bids or targeting as needed. Most communication happens via Slack or email; weekly calls are scheduled based on your preference.
There is no walk-in component; all initial conversations are by phone or video call.
Why Sedyr belongs in Chattanooga's advertising landscape
Sedyr fills a specific gap between enterprise-scale agencies and freelancers, giving B2B companies in the region access to structured, accountable digital advertising without the overhead cost or complexity of a full-service partner. For midsize companies serious about performance but without the budget for a full marketing department, it is a practical option.
