Danielle Magner in Chattanooga: Digital Marketing Strategist for B2B Growth

Danielle Magner runs a solo digital marketing consulting practice focused on B2B strategy and execution for small to mid-sized manufacturers, professional services firms, and industrial companies across the Southeast. She works on retainer and project bases, with a specialty in SEO, content strategy, and paid search that targets decision-makers rather than broad audiences.

What she actually does

Magner positions herself as a strategic partner rather than a tactics-only vendor. Her work centers on search engine optimization for technical or niche markets, paid search campaigns on Google and LinkedIn, and content development that establishes credibility with buyers who have long decision cycles. She does not offer social media management, brand design, or video production in-house; when those deliverables are needed, she sources them or refers clients elsewhere. Most of her clients are based in Tennessee, Georgia, and Alabama, though she works remotely with businesses outside the region.

Services and pricing structure

Magner offers two primary engagement models. Retainer arrangements, which her clients typically choose, range from $2,000 to $5,000 per month depending on scope; these usually include strategy consultation, monthly reporting, paid search management, and ongoing SEO work. Project-based work charges either a flat fee for defined deliverables (such as a SEO audit or paid search setup) or hourly rates in the $100 to $150 range for consulting and strategy sessions. New clients should expect a discovery call before a proposal; she does not quote pricing without understanding the client's market, current digital presence, and measurable goals.

Most retainer clients commit to three to six months minimum. She builds custom dashboards for reporting rather than using generic agency templates, which means clients see metrics tied directly to their business outcomes (leads, pipeline influence, or cost per qualified prospect) rather than vanity metrics.

How Magner compares to other Chattanooga marketing options

Chattanooga has several digital marketing agencies (including larger shops like Lamp Post Group and smaller generalist consultants), but Magner occupies a specific niche: B2B strategy without the overhead of a full-service agency. Agencies typically charge $5,000 to $15,000 monthly and handle broader scope (social, creative, PR); they suit businesses that want one vendor managing all channels or that lack internal marketing staff. Magner suits B2B companies that have a marketing coordinator or manager in-house, need strategic direction and execution in search and paid channels, and prefer a smaller, accessible decision-maker. She is not the choice for consumer brands, e-commerce, or companies needing high-volume creative output. Generalist freelancers in Chattanooga often lack B2B specialization or transparent reporting; Magner's retainer model and focus on outcomes differentiate her from hourly consultants who bill for activity.

Who this fits and who it does not

Magner works best for industrial manufacturers, HVAC distributors, engineering firms, logistics companies, and law offices that need to reach other businesses online but lack the in-house expertise or bandwidth to own SEO and paid search strategy. She is a fit for companies with annual marketing budgets of $25,000 to $150,000 and realistic expectations about timelines (SEO results typically take four to six months). She is not appropriate for startups with no product-market fit, consumer businesses, or organizations that expect to see conversions within 30 days from a standing start. Clients who need crisis management, reputation repair, or brand overhaul should look elsewhere.

What a first engagement looks like

An initial discovery call (30 minutes, no charge) covers the client's business, current digital presence, competitors, and specific goals. If both parties agree to move forward, Magner typically proposes a three-month retainer starting with an audit phase: she reviews the website, existing paid search account (if any), search rankings for key terms, and competitor positioning. She then delivers a written strategy document outlining priorities, expected timelines, and how success will be measured. Monthly deliverables begin in month two. Clients receive a dashboard with updates weekly and a call monthly to discuss performance and adjust tactics.

Hours, location, and logistics

Magner operates remotely and meets clients via phone, video call, or in-person at their location or a Chattanooga coffee shop if preferred. She typically responds to email and messages within 24 hours on weekdays. Her availability is not fixed to standard business hours; she blocks time for client work and strategy, but consultation calls can be scheduled outside 9-to-5 by request. New inquiries should go to her website or a direct email referral; she does not maintain an office front.

Magner's track record in the Chattanooga B2B market and her willingness to align fees with client budget make her a recognizable option for small manufacturers and service firms that need search strategy without agency-level cost.