Roaring Lambs Social in Chattanooga: Social Media Marketing for Nonprofits and Startups
Roaring Lambs Social is a small Chattanooga-based marketing firm focused on social media strategy and content creation for nonprofits, faith-based organizations, and early-stage companies. Unlike generalist agencies that manage accounts across dozens of industries, it concentrates on clients whose missions or values require authentic storytelling rather than promotional volume.
What Roaring Lambs Social actually does
The firm specializes in building social media presence from the ground up or revitalizing dormant accounts. It handles strategy development, content creation (written posts, graphics, video concepts), community management, and basic analytics reporting. The work sits between DIY social management and full-service brand agencies: more hands-on than a freelancer, more affordable and focused than a firm with 50+ employees handling Fortune 500 accounts.
The name reflects the firm's explicit focus on organizations working on causes or faith commitments. This shapes client selection and how the team approaches messaging. It does not serve tobacco, alcohol, gambling, or extractive industries; it will decline clients whose values conflict with its own.
Services and pricing
Roaring Lambs Social offers two primary engagement models:
Monthly retainer: $800 to $2,500 per month, depending on scope. This covers a set number of posts per week (typically 4 to 8 across all platforms), community management (responding to comments and messages), and monthly analytics. A nonprofit running a single platform might start at $800; a startup managing Facebook, Instagram, and LinkedIn simultaneously would land closer to $1,800. The retainer includes one strategy call per month.
Project-based work: $1,200 to $5,000 for discrete deliverables such as a social media audit, a 12-week content calendar with graphics, or rebranding a channel after leadership change. A typical project runs 4 to 8 weeks.
Neither model includes paid advertising management (Facebook ads, Instagram promotions). The firm can recommend ad strategy, but that spend and setup remain the client's responsibility.
Pricing verification: Contact the firm directly, as retainer rates may shift if scope expands or platform count increases.
How Roaring Lambs Social compares to other Chattanooga marketing options
Versus larger full-service agencies: Firms like those handling 20+ clients across all industries offer broader expertise in paid media, SEO, and design but typically carry retainer minimums of $3,000 to $5,000 monthly and less familiarity with nonprofit communication norms (donor engagement, volunteer recruitment, mission-driven messaging). Choose a larger agency if you need paid advertising integrated into social strategy from day one; choose Roaring Lambs Social if you want someone who understands what "stewarding donor relationships on Instagram" actually means.
Versus freelance social media managers: A solo freelancer might charge $500 to $1,200 monthly and offers flexibility, but adds risk if that person becomes unavailable. Roaring Lambs Social operates as a team, so account continuity is built in. A freelancer is best if you have minimal budget and can tolerate gaps; Roaring Lambs is better if reliability and consistency matter more than lowest cost.
Versus in-house marketing staff: A nonprofit or startup might hire a part-time marketing coordinator ($15 to $18 per hour, roughly $1,500 to $2,300 monthly for 20 hours weekly). The trade-off is you own the hire and training. Retainer agencies like Roaring Lambs bring existing expertise and no employment overhead but less integration into day-to-day organizational culture.
Who it suits and who it does not
Roaring Lambs Social works best for nonprofits with annual budgets of $250,000 to $5 million (the sweet spot for outsourced marketing without large internal teams), churches or religious organizations building digital presence, and mission-driven startups in education, health, or social services. It also serves organizations that have tried social media internally and stalled, or that recognize they need continuity after a staff member left.
It is not designed for e-commerce brands selling physical products (those need more sophisticated analytics and paid ads), large corporations with global campaigns, or any client that views social as purely transactional promotion. If your primary goal is selling fast or reaching massive scale through paid channels, a larger or more generalist agency is a better fit.
What the first visit involves
Start with an initial consultation, usually 30 to 45 minutes by video or phone, no charge. Bring a sense of your current social presence (which platforms you use, how often you post, what results you have tracked if any) and your organization's main goals for the next six months. The firm will ask about your audience, what differentiates your mission, and budget range.
If you move forward, the next step is typically a one-week discovery phase (included in retainer costs). The team audits your existing accounts, drafts a simple strategy document, and proposes a content calendar sample. You then decide whether to sign a contract, usually three months minimum for a retainer.
Hours, location, and how to engage
Roaring Lambs Social operates remotely; there is no walk-in office. All communication happens via email, video call, or project management tools. Work is delivered asynchronously, so your team does not need to sync schedules constantly. For initial contact, request a consultation through the firm's website or social channels; response time is typically 1 to 2 business days.
The firm is a genuine Chattanooga operation, not a national franchise or remote team hired through a platform. For nonprofits and startups that value local accountability and understanding of Chattanooga's nonprofit ecosystem and faith community, that distinction matters.
