Mobile Magick in Chattanooga: Custom Web Design for Local Service Businesses
Mobile Magick is a small, independent web design studio in Chattanooga that specializes in building mobile-first websites for service-based businesses—plumbers, electricians, contractors, salons, and practices that rely on local clients finding them quickly and calling or booking online.
What Mobile Magick actually is
Mobile Magick operates as a five-person studio focused exclusively on responsive website design and local search optimization. Unlike larger Chattanooga agencies that handle branding, video production, and national campaigns, Mobile Magick treats the website as a tool for capturing phone calls and appointment bookings from people searching in the Chattanooga area. The studio does not build e-commerce sites or content platforms; it builds lead-generation websites for businesses where the transaction typically happens offline or by direct contact.
Services and pricing
Mobile Magick offers three tiers:
Starter ($2,400 to $3,200): A five-page website template adapted to your business, mobile-optimized, with contact forms and Google Maps integration. Includes basic on-page SEO setup and a Google Business Profile audit. No custom design or photography. Turnaround is two to three weeks.
Standard ($4,500 to $6,000): Custom homepage and service pages built from scratch, mobile and desktop design, high-resolution photography (either provided by you or sourced with an additional $500 to $800 fee), contact forms, appointment booking integration (if applicable), and two rounds of revisions. Turnaround is four to six weeks.
Premium ($7,500 to $10,000): Custom design across all pages, professional photography shoot in Chattanooga, video testimonial integration, advanced local SEO including schema markup and citation building, monthly reporting, and unlimited revisions during the build phase. Turnaround is six to eight weeks.
All tiers include one year of hosting and SSL security included. After year one, hosting is $15 per month. Confirm current pricing by contacting the studio directly, as rates adjust seasonally.
How Mobile Magick compares to other Chattanooga web design options
Versus larger agencies (Chattanooga has several ten-to-twenty-person firms): Larger agencies typically require retainers of $5,000 to $10,000 per month for ongoing design and marketing services. Mobile Magick charges a one-time build fee with no required monthly contract, making it a lower barrier for businesses under 10 employees or those testing their web presence.
Versus freelancers: Individual freelancers in Chattanooga often charge $1,500 to $4,000 for a basic site, sometimes cheaper. Mobile Magick's Standard and Premium tiers cost more but include project management, revision limits (preventing endless back-and-forth), and a year of hosted support. Freelancers typically hand off the site and offer support for hourly fees.
Versus DIY platforms (Wix, Squarespace, GoDaddy): These tools cost $15 to $50 per month and require the business owner to design and update the site. Mobile Magick suits owners who lack design confidence or cannot afford the time.
Choose Mobile Magick if you want a custom, local-focused website without monthly retainer fees and want a designer managing the project end-to-end. Choose a larger agency if you need ongoing marketing support, paid ad management, or a dedicated account contact. Choose a freelancer if budget is your only constraint and you are comfortable with less structured support.
Who Mobile Magick suits and does not suit
Best for: Single-location service businesses in Chattanooga (HVAC, plumbing, dental practices, salons, pest control, real estate agents) with five to fifty employees. Owners who are not tech-savvy and want a hands-off process. Businesses that measure success by appointment bookings or phone calls, not content updates.
Not suited for: E-commerce businesses selling products online, content-heavy platforms requiring frequent updates, multi-location regional chains (for which bigger agencies may be better), or businesses that want to manage their own site regularly.
What the first visit involves
Contact Mobile Magick through its website with a description of your business, current website (if any), and budget range. You will be scheduled for a thirty-minute discovery call at the studio or via Zoom. Bring examples of competitor websites you like (the studio will pull these apart and explain what works) and a list of the actions you want visitors to take (call, book online, request a quote).
After the call, Mobile Magick sends a written proposal, timeline, and content questionnaire. You provide business details, service descriptions, photos, and contact information. The designer builds mockups for your homepage and one service page for feedback. Revisions happen in defined rounds; additional changes beyond the tier limit are billed at $85 per hour.
Hours, parking, and logistics
Mobile Magick is located in the Patten Tower building downtown on Market Street. Office hours are 9 a.m. to 5 p.m. Monday through Friday; most initial consultations happen by phone or video. Street and lot parking is available within one block. The studio works primarily by email and project-management software after the first call, so in-person attendance is not necessary for out-of-town clients.
Mobile Magick fills a practical gap for Chattanooga service businesses that need a professional web presence without the cost or commitment of a traditional agency retainer. It is a repeat choice for electricians and contractors who want to redirect their Yellow Pages budget into a lead-capturing website.
