Heath Brimm at RE/MAX Real Estate Center Plus in Chattanooga: Full-Service Residential and Investment Brokerage
Heath Brimm operates as a residential and investment real estate agent at RE/MAX Real Estate Center Plus, a multi-agent brokerage located in Chattanooga that handles buyer representation, seller listing, and investment property transactions across the city and surrounding Hamilton County.
What RE/MAX Real Estate Center Plus actually is
RE/MAX Real Estate Center Plus is a franchise office within the international RE/MAX network, meaning agents operate on a commission-split model rather than a traditional salary structure. Heath Brimm holds a Tennessee real estate license and works within this framework to serve clients in Chattanooga's residential market, which has seen median home prices climb from the mid-$200,000s in 2020 to the $330,000–$360,000 range by 2023, depending on neighborhood. As a single agent within a larger office, Brimm competes for clients and listings alongside other RE/MAX agents but shares certain operational overhead like office space, administrative support, and brand recognition.
Services and how agents are compensated
Real estate agents in Tennessee, including those at RE/MAX, earn income exclusively through commission. The listing agent (hired by the seller) and the buyer's agent (hired by the buyer) typically split a commission that ranges from 5 to 6 percent of the final sale price, though this is negotiable. On a $350,000 home sale with a 5.5 percent commission, the total commission would be $19,250, split between the two agents' brokerages; each agent's take-home varies based on their individual brokerage agreement. Buyers do not pay the buyer's agent directly; the seller's proceeds cover all commissions.
Brimm's service scope as a residential agent includes property search and showing coordination, market analysis and pricing strategy for listings, negotiation on offers and counteroffers, and coordination of inspections, appraisals, and closing documents. For investment property clients, agents provide market data on rental rates, cash-flow projections, and neighborhood appreciation trends, though they do not provide accounting or legal advice. Investment transactions carry the same commission structure as residential sales.
How RE/MAX agents compare to other Chattanooga options
Chattanooga's real estate market includes independent agents, boutique local firms, and agents at national franchises (Century 21, Coldwell Banker, Keller Williams, Redfin). The main trade-off centers on brokerage size and resources. A RE/MAX agent has access to a national MLS system, brand advertising, and sometimes shared administrative staff, which can reduce the cost of marketing a listing. An independent agent or small-firm agent may offer more personalized negotiation and market knowledge but typically invests more of their own money in marketing and has less institutional support for complex transactions. Redfin, Zillow, and iBuyers offer flat-fee or reduced-commission alternatives, though they operate in Chattanooga with limited inventory compared to traditional brokerages.
For a buyer, the agent choice rarely costs out of pocket; the question is whether the agent knows your target neighborhoods well. For a seller, the choice between a national-brand agent and a local boutique firm often comes down to marketing reach versus personalized attention; a RE/MAX agent benefits from national database exposure but may handle dozens of listings simultaneously.
Who this fits and who it does not
Heath Brimm and RE/MAX work well for buyers and sellers who prefer a structured, franchise-backed process and who are comfortable with an agent who balances multiple clients. Buyers relocating to Chattanooga from out of state often benefit from the national brand's resources and systemized approach. Sellers listing in fast-moving neighborhoods (North Shore, St. Elmo, East Brainerd corridor) may see faster exposure through a RE/MAX listing.
This arrangement is less suited to clients who want highly boutique, white-glove service from an agent handling only a handful of listings at a time, or to buyers and sellers who prefer to negotiate commission rates heavily; RE/MAX's franchise model and agent independence limit room for non-standard arrangements. Investment clients seeking detailed financial analysis or portfolio-level strategy should pair agent representation with a CPA or property management company.
What a first engagement looks like
A buyer meeting with Brimm typically begins with a pre-approval conversation (confirmation of financing status, down payment, timeline) and a neighborhood preference discussion. The agent accesses the MLS, sets up property alerts, and arranges showings. For sellers, the first meeting involves a comparative market analysis (CMA), which shows recent sales of similar homes in the area to establish listing price. Listing photos, virtual tour coordination, and MLS posting follow within days. Both buyer and seller engagements are formalized through a representation agreement; buyers sign a buyer's agent agreement, sellers sign a listing agreement that sets commission rate and contract terms.
Hours, location, and logistics
RE/MAX Real Estate Center Plus operates during standard business hours, though agent availability often extends beyond office hours for showings and client meetings. Confirm current hours and Brimm's direct contact information by phone or the RE/MAX website, as individual agent schedules vary. The office is Chattanooga-based and serves properties throughout the city and Hamilton County. Chattanooga's MLS area spans from North Shore to East Brainerd, South Shore, and surrounding unincorporated areas; agents can show properties countywide without licensing barriers.
Heath Brimm's position within RE/MAX offers the stability and resource access of a large brokerage without the overhead of starting solo, making him a conventional choice for straightforward residential and investment transactions in Chattanooga.
