Violet Camera Shops Inc is a full-service camera retailer stocking new and used film and digital equipment, along with repair and rental services. Located in Chattanooga, it functions as both a walk-in shop for casual upgrades and a technical hub for photographers who need hands-on evaluation of gear before buying or who rely on fast turnaround repairs.
The shop carries a mixed inventory of new digital cameras, lenses, and accessories from major manufacturers, alongside used film bodies and vintage glass. Staff perform in-house repairs, including shutter cleaning, mirror adjustment, and electronic diagnostics on both film and digital cameras. The business also rents equipment on daily and weekly rates, serving event photographers and hobbyists testing gear before commitment.
New camera bodies typically range from $400 to $2,500 depending on sensor size and brand. Used film bodies sell between $80 and $600. Lenses new run $150 to $3,000; used glass starts at $40.
Repair costs vary by job. A basic shutter cleaning on a film camera runs roughly $50 to $120. Mirror replacement on a digital body costs $80 to $200. Electronic diagnostics cost $35 to $50, credited toward repair work if you proceed. Labor rates are $45 per hour for standard jobs; priority turnaround (two to three days instead of one to two weeks) adds 25 percent to labor.
Equipment rental for digital bodies starts at $25 per day or $80 per week. Lens rental runs $15 to $40 daily depending on focal length and maximum aperture. A refundable deposit of $100 to $300 applies to all rentals.
Most big-box retailers (Best Buy, Costco) stock only new consumer-grade digital equipment and offer no repair service or rental. Pawn shops occasionally carry used cameras but lack technical staff to evaluate condition or perform repairs. Online retailers undercut local pricing on new gear but eliminate the chance to handle a camera or lens before purchasing, and shipping repair items out of state costs time and money.
Violet fills the gap for photographers who want to inspect a $1,200 lens in person, rent a telephoto for a weekend before buying, or get a jammed aperture cleaned the same week. It is the only Chattanooga retailer offering both new sales and in-house repair, making it the logical choice if you already own equipment in need of service or want to test unfamiliar gear on a rental basis first.
This shop serves active photographers: wedding and event shooters, serious amateurs building a second body, and film enthusiasts restocking their arsenal. People who shoot once a year with a smartphone or entry-level compact camera will find used bodies here, but not dedicated support.
It does not cater to absolute beginners seeking one-on-one teaching or step-by-step purchasing guidance. Staff will answer technical questions, but this is not a consultation-heavy environment. It also does not stock a deep range of accessories like tripods, bags, and filters; those categories are limited.
Walk in with a camera or lens if you need repair. Staff will inspect the item, quote labor and parts costs, and outline turnaround time. If you're buying, handle bodies and lenses before checkout; staff can explain autofocus performance or build quality differences between models in your price range. If you're renting, bring a valid ID and credit card for the deposit, and ask about weekly rates if you plan to keep equipment longer than three days.
The shop operates Monday through Friday, 10 a.m. to 5:30 p.m., and Saturday 10 a.m. to 3 p.m. (confirmation recommended for holiday closures). Street parking is available on the block; no dedicated lot. The storefront is small, rarely crowded, and easy to enter and leave in under an hour for a quick browse or consultation.
Violet Camera Shops Inc remains viable in Chattanooga because it combines retail sales with the technical credibility that online shopping cannot replicate. For anyone with a working camera or a serious interest in upgrading, it is the only local option that solves multiple problems in one visit.
